Marketing (in Art) Digest: Newsletters - Sep/Oct 2024

Just to stay updated on trends, exhibitions, and new ideas, I've compiled a selection of newsletters from museums, institutes, and galleries (and some playful retailers). I aim to create a monthly series that highlights key updates from industry newsletters, archives insights, and spots trends for my own future reference—and for anyone else who's interested.

 

1. National Gallery

Celebrate 10 years of Membership this month! 🎉

 

• A quick note on ways to celebrate 10 years of Membership, including:
  • Events
  • Highlights from the collection
• They made a members' pin.

 

 

2. Selfridges

5 reasons to visit Selfridges London

 

• Interesting lead image featuring creative elements.
• A key QR code attachment is included at the end of the email.

 

 

3. Sadler's Wells

An exclusive Membership just for you...

 

• New membership launched, exclusively offered to former BDP members.
• Email and copy highlight the exclusivity, stating it is only extended to former members.
• Emphasis on keeping the details a secret.

+ The Transaction page's Direct Debit message is interesting.

 

 

 

Just some copy:

* V&A: There's never been a better time to become a Member of the V&A. Join now and over the next year see 7 exhibitions as many times as you want for free, plus receive an exclusive 10% off the V&A shop and cafés.

(+ Panels of current and upcoming exhibitions)